Niacinamide 10% + Zinc

fragrance free • non-comedogenic  • 30ml

₹ 595
₹ 599

Reduces Blemishes & Acne Marks

What it is: A nourishing, daily serum packed with pure Vitamin B3 and antibacterial mineral zinc that boosts dermal immunity, keeping your skin resilient and healthy.

Why it's awesome:

  • The soothing aloe-based formula contains pure 10% Niacinamide that is clinically proven to promote protein synthesis, reduce melanin concentration & improve skin complexion in 2 weeks
  • Oil-free lightweight serum coupled with Zinc that balances sebum activity and reduces inflammation, leaving smooth textured skin with no sticky residue
  • Formulated with Niacinamide (USP) - Lonza, Switzerland and is guaranteed to contain less than 200 ppm residual nicotinic acid (which, at higher concentration may result in unpleasant skin sensations).

Key highlights:

Fragrance Free

Silicone Free

Reduces Pigmentation

Paraben Free

Oil Free

pH: 5.5 - 6.5

Consumer testing results:

  • 9 out of 10 subjects saw an improvement in skin's clarity in 6 weeks
  • 8 out of 10 subjects found reduction in appearance of blemishes in 8 weeks
  • 8 out of 10 subjects found an improvement in skin texture in 8 weeks

Science behind this product:

Niacinamide, one of the two active forms of vitamin B3, is an essential nutrient for living cells. It is a well-researched molecule of importance as it builds an epidermal barrier that acts as the first line of defence against oxidative stress.

When applied topically, Niacinamide's performance largely depends upon the concentration of Vitamin B3 in the product. For maximum results, Minimalist serum is formulated with a high 10% concentration of pure Niacinamide that is lab tested to inhibit melanin synthesis to delivering even skin tone in 2 weeks. The vitamin B3 and mineral zinc duo are potent enough to reduce visible blemishes and clear congested pores. Also, our unique formulation based on aloe juice instead of water makes it ultra light that easily sinks in with no sticky residue.

While the combo of Niacinamide and zinc reduces acne marks and controls sebum activity to a great extent, it is not a remedy for persistent acne. For persistent acne, we recommend the use of 2% Benzoyl peroxide or 2% retinol. This formulation can be used along with acne treatments for the added advantage of visibly clear skin.

to use

  • AM & PM, after cleansing and hydrating with Hyaluronic Acid. Apply 2-3 drops. With a gentle circular motion, you can spread it all over your face.
  • Although it is a lightweight formula that quickly sinks in, wait for 1-2 minutes before applying other serums or moisturizers. While layering, always apply serum starting with the lightest consistency such as Niacinamide to thick/heavy.
  • For extra hydration & a plump look, use it after Minimalist ultra-hydrating 2% Hyaluronic Acid.
  • Pack your cells with a broad-spectrum sunscreen SPF 30 or above and moisturizer after that.


Aloe Vera Juice, Niacinamide, Dimethyl Isosorbide, Propanediol, Ethoxydiglycol, Zinc PCA, Phenoxyethanol, Ethylhexylglycerin, Hydroxyethylcellulose, Pullulan, Xanthan Gum, Sclerotium Gum, Lecithin


1. How does Niacinamide work on your face?
    When applied topically, Niacinamide works on our skin by getting converted to NADH and NADPH; these compounds provide energy to the cells tackling free radicals and boosting protein synthesis, hence providing a protective skin barrier. This conversion also reduces the production of sebum, aiding in the prevention of acne and blemishes.

2. Does Niacinamide help in lightening or brightening of the skin?
    Scientific studies have proven its property to inhibit melanin production, which helps treat hyperpigmentation and lightening dark spots hence enhancing skin tone. Still, there are no clinical studies of it providing a lighter skin tone. But it is found to improve overall complexion.

3. What are the side effects of Niacinamide? Can it cause purging?
    It is one of the mildest molecules suitable for all skin types and has clinically shown no significant side effects. However, as Niacinamide causes skin turnover, some people might experience purging, especially when using a highly concentrated product like this one. Purging is a natural phenomenon wherein your skin adjusts to the new active, especially the ones that increase cell turnover. It may not last for more than 2-3 weeks depending upon your skin condition and regimen.

4. What is the right age to start using Niacinamide serum?
    Niacinamide is safe to use at any age, but you will need it after 18 -20 years when the body's natural ability to form a skin barrier starts degrading. It can also be used in your teenage to combat acne marks caused by your teen acne.

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What our users say about us:

Customer Reviews

Based on 967 reviews
Poonam Poonam

It is very light weight serum. Visibly you can see the difference after about 4 weeks. Spots get lightened. It also gives a visible fairness effect with regular use. I am using the 3rd bottle due to its excellent results


I had this glow after a week of application. However I still get occasional breakouts. Nonetheless I am happy with the product. Will buy it again

Nimisha Duth
Life changing

Very good product

Jeshma V

It worked amazing

Its good for oily skin but haven't seen any changes in producing less oil my stin is still oily b...

Its good for oily skin but haven't seen any changes in producing less oil my stin is still oily but the small bumps are gone if you are purchasing this product religiously use it am and pm without any gap in between good and effective absorbs really quick although i received it damaged but they were really quick they provided me refund so i ordered it again loved how it works