Our Best Sellers
 
 
 
 
 
 
 
              Salicylic Acid + LHA 2% Cleanser
            
          
Acne, Breakouts & Oiliness
On Sale from ₹ 284
    
     ₹ 284
  
    
   
     ₹ 299
     
          Select Size
            
              
 
 
 
 
 
 
 
 
              Salicylic Acid 2% Face Serum
            
          
Acne, Oily Skin, Blackheads & Irritation
On Sale from ₹ 237
    
     ₹ 522
  
    
   
     ₹ 549
     
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              Vitamin C 10% Face Serum
            
          
Dullness, Spots & Loss of Elasticity
On Sale from ₹ 284
    
     ₹ 284
  
    
   
     ₹ 299
     
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              Niacinamide 10% Face Serum
            
          
Acne Marks, Acne Prone & Oily Skin
On Sale from ₹ 237
    
     ₹ 569
  
    
   
     ₹ 599
     
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              Vitamin B5 10% Moisturizer
            
          
Damaged Barrier, Oily & Dehydrated
On Sale from ₹ 332
    
     ₹ 332
  
    
   
     ₹ 349
     
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Shop by Category
Shop by Concerns
New Launches
 
 
 
 
 
 
 
 
 
              Copper Peptide + PDRN 1.25% Face Serum
            
          
Wrinkles, Fine Lines, Damaged Barrier
                      ₹ 664
              
                      ₹ 699
                
                    
                
          
     ₹ 664
  
    
   
     ₹ 699
     
          Select Title
            
              
 
 
 
 
 
 
 
 
              B12 + Repair Complex 5.5% Face Moisturizer
            
          
Repairs and strengthens skin barrier
     ₹ 379
  
    
   
     ₹ 399
     
     ₹ 379
  
    
   
     ₹ 399
     
          Select Title
            
              
 
 
 
 
 
 
 
              Anti Dandruff Shampoo 3.5%
            
          
Reduces Dandruff, Itchiness, Scalp Impurities
     ₹ 418
  
    
   
     ₹ 440
     
     ₹ 418
  
    
   
     ₹ 440
     
          Select Title
            
              
 
 
              HOCL Skin Relief Spray 150 ppm
            
          
Eczema, Acne, Redness & Damaged skin barrier
     ₹ 379
  
    
   
     ₹ 399
     
     ₹ 379
  
    
   
     ₹ 399
     
          Select Title
            
              
 
 
 
 
              Light Fluid SPF 50 Sunscreen
            
          
Sun protection & UV exposure / damage
     ₹ 474
  
    
   
     ₹ 499
     
     ₹ 474
  
    
   
     ₹ 499
     
          Select Title
            
              
The future of personal care is here
Embrace Minimalist, where each element is chosen for its scientific merit, offering you authentic, effective skincare solutions.

Transparency
Full disclosure of ingredients used & their concentration

Efficacy
Formulations developed in our in-house laboratories

Affordable
Skincare, accessible to all

Only the best
Ingredients sourced from across the world
 
 
The 56th GST Council has reduced the tax on Haircare (HSN-3305) from 18% to 5%. As a result, our shampoos now come with lower MRPs, effective 22nd September, 2025. Know More!
     
           
           
              
              
               
              
               
              
              
               
              
               
              
              
               
              
               
              
              
               
              
               
              
              
               
              
               
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
            