Vitamin C (Ethyl Ascorbic Acid) 10% + Acetyl Glucosamine 1%

fragrance free • non-comedogenic  • 30ml

₹ 695
₹ 699

For Brighter & Illuminating Skin

What it is: A glow-boosting daily serum packaged with the goodness of Vitamin C that brightens and tones sun damaged and dull skin with dark spots.

Why it's awesome:

  • Made with stabilized Vitamin C derivative "Ethly Ascorbic Acid" that has 86% pure Vitamin C content. That is much higher than 40-50% content present in other Vitamin C derivatives. At a pH ~ 4.0 it is highly stable and effective
  • Made in Centella water to soothe & hydrate skin. Also contains 1% Acetyl Glucosamine (AG), an amino-monosaccharide (simple sugar) and a precursor of hyaluronic acid, that provides skin moisturization, boosts natural Hyaluronic Acid synthesis, and regulates natural exfoliation
  • What comes out depends on what goes in. Formulated with high grade COS-VCE (Ethyl Ascorbic Acid) by CosMol Korea, a leading global supplier

This product is:

Fragrance Free

Silicone Free

Brightens Complexion

Paraben Free

Reduces Dark Spots

pH: 3.9 - 4.9

Consumer testing results:

Consumer studies are underway and will be posted here soon.

Science behind this product:

Vitamin C is a proven skin-brightener and antioxidant for decades. It boosts collagen formation and effectively targets visible signs of ageing, giving skin the much-needed glow. The effectiveness of Vitamin C majorly depends upon the concentration of pure Vitamin C delivered to your deeper layer of skin. If a serum delivers 8-10 % of pure Vitamin C right into the dermis, it works like a magic wand. However, Vitamin C is highly unstable in its purest form (L-Ascorbic Acid) and loses its efficacy when exposed to air or light.

Minimalist Vitamin C serum is formulated with a stable Vitamin C derivative, 10% Ethyl Ascorbic Acid that is closest to pure Vitamin C (L-Ascorbic Acid) in molecular size and weight. With similar molecule size and 86% pure Vitamin C content it delivers maximum benefits of Vitamin C without getting bad or losing efficacy till the last drop (unlike other Vitamin C serums).

A Centella water based formula that soothes skin and reduces irritation making it suitable for all skin types. Uniquely formulated with 1% Acetyl Glucosamine (AG) that not only lightens skin tone, it also promotes synthesis of Hyaluronic Acid to improve skin hydration. Lastly, AG improves your natural cell-turnover, giving you a bright & glowing complexion.

to use

  • After cleansing and toning your face, take 2-3 drops of Vitamin C serum on your fingertips with a dropper. Apply it on the face by gently tapping it on the skin. With a circular motion, evenly spread the serum and allow your skin to absorb it
  • For instant hydration & a plump look, use it with Minimalist Hyaluronic Acid 2%+ B5. Apply a few drops of HA, and when the skin absorbs it, go ahead and use Vitamin C serum. Wait for 1-2 minutes to allow Vitamin C to get absorbed and then go ahead with applying moisturizer
  • It can be applied in the morning(AM) and evening(PM). Always wear a broad-spectrum sunscreen SPF 30 and above while using Vitamin C serum


Centella Asiatica Leaf Water, 3-O-Ethyl Ascorbic Acid, Ethoxydiglycol, Dimethyl Isosorbide, Glycerin, Sodium Gluconate, Acetyl Glucosamine, Sodium Hyaluronate, Pullulan, Hydroxyethylcellulose, Xanthan Gum, Sclerotium Gum, Phenoxyethanol, Ethylhexylglycerin, Lecithin, Lactic Acid


1. What does vitamin C serum do for the skin?
    Vitamin C serum is a powerful antioxidant that has the power to neutralise free radicals, which in turn protects skin and prevents photo-ageing. The exposure to UV leads to skin ageing and sagging of the skin. Regular usage of Vitamin C can brighten the skin tone while reducing the signs of ageing.

2. Can I use Vitamin C in AM?
    Yes! Vitamin C is an antioxidant and it neutralises are radicals. Ultraviolet light emitted by sun induces free radical formation in skin and that leads to photo aging, and even cancer. Vitamin C is a great antioxidant and it protects the skin against the harmful effects of UV radiations. So it’s not only safe to use Vitamin C in the day, it in-fact is helpful to do that. However, please note that Vitamin C is not a replacement for your sunscreen and you should always layer your Vitamin C serum with a good sunscreen when using Vitamin C during the day.

Other products you may like

What our users say about us:

Customer Reviews

Based on 246 reviews
Not so effective

Well, it maybe bcuz of it's concentration but I'm not seeing any major difference. It did help in giving glow but no difference in skintone or texture. Didn't break me out like the niacinamide one but I'm waiting for vitamin C to work efficiently...


Had bad breakouts


This is a gentle yet effective Vitamin C Serum. Made my skin look brighter and more even-toned with regular use.

Absolutely love this vitamin C

Hydrating and also makes your skin tone even


Vitamin C (Ethyl Ascorbic Acid) 10% + Acetyl Glucosamine 1%