Vitamin C (Ethyl Ascorbic Acid) 10% + Acetyl Glucosamine 1%

fragrance free • non-comedogenic  • 30ml

₹ 695
₹ 699

For Brighter & Illuminating Skin

What it is: A glow-boosting daily serum packaged with the goodness of Vitamin C that brightens and tones sun damaged and dull skin with dark spots.

Why it's awesome:

  • Made with stabilized Vitamin C derivative "Ethyl Ascorbic Acid" that has 86% pure Vitamin C content. That is much higher than 40-50% content present in other Vitamin C derivatives. At a pH ~ 4.0 it is highly stable and effective
  • Made in Centella water to soothe & hydrate skin. Also contains 1% Acetyl Glucosamine (AG), an amino-monosaccharide (simple sugar) and a precursor of hyaluronic acid, that provides skin moisturization, boosts natural Hyaluronic Acid synthesis, and regulates natural exfoliation
  • What comes out depends on what goes in. Formulated with high grade COS-VCE (Ethyl Ascorbic Acid) by CosMol Korea, a leading global supplier

This product is:

Fragrance Free

Silicone Free

Brightens Complexion

Paraben Free

Reduces Dark Spots

pH: 3.9 - 4.9

Consumer testing results:

Consumer studies are underway and will be posted here soon.

Science behind this product:

Vitamin C is a proven skin-brightener and antioxidant for decades. It boosts collagen formation and effectively targets visible signs of ageing, giving skin the much-needed glow. The effectiveness of Vitamin C majorly depends upon the concentration of pure Vitamin C delivered to your deeper layer of skin. If a serum delivers 8-10 % of pure Vitamin C right into the dermis, it works like a magic wand. However, Vitamin C is highly unstable in its purest form (L-Ascorbic Acid) and loses its efficacy when exposed to air or light.

Minimalist Vitamin C serum is formulated with a stable Vitamin C derivative, 10% Ethyl Ascorbic Acid that is closest to pure Vitamin C (L-Ascorbic Acid) in molecular size and weight. With similar molecule size and 86% pure Vitamin C content it delivers maximum benefits of Vitamin C without getting bad or losing efficacy till the last drop (unlike other Vitamin C serums).

A Centella water based formula that soothes skin and reduces irritation making it suitable for all skin types. Uniquely formulated with 1% Acetyl Glucosamine (AG) that not only lightens skin tone, it also promotes synthesis of Hyaluronic Acid to improve skin hydration. Lastly, AG improves your natural cell-turnover, giving you a bright & glowing complexion.

to use

  • After cleansing and toning your face, take 2-3 drops of Vitamin C serum on your fingertips with a dropper. Apply it on the face by gently tapping it on the skin. With a circular motion, evenly spread the serum and allow your skin to absorb it
  • For instant hydration & a plump look, use it with Minimalist Hyaluronic Acid 2%+ B5. Apply a few drops of HA, and when the skin absorbs it, go ahead and use Vitamin C serum. Wait for 1-2 minutes to allow Vitamin C to get absorbed and then go ahead with applying moisturizer
  • It can be applied in the morning(AM) and evening(PM). Always wear a broad-spectrum sunscreen SPF 30 and above while using Vitamin C serum


Centella Asiatica Leaf Water, 3-O-Ethyl Ascorbic Acid, Ethoxydiglycol, Dimethyl Isosorbide, Glycerin, Sodium Gluconate, Acetyl Glucosamine, Sodium Hyaluronate, Pullulan, Hydroxyethylcellulose, Xanthan Gum, Sclerotium Gum, Phenoxyethanol, Ethylhexylglycerin, Lecithin, Lactic Acid


1. What does vitamin C serum do for the skin?
    Vitamin C serum is a powerful antioxidant that has the power to neutralise free radicals, which in turn protects skin and prevents photo-ageing. The exposure to UV leads to skin ageing and sagging of the skin. Regular usage of Vitamin C can brighten the skin tone while reducing the signs of ageing.

2. Can I use Vitamin C in AM?
    Yes! Vitamin C is an antioxidant and it neutralises are radicals. Ultraviolet light emitted by sun induces free radical formation in skin and that leads to photo aging, and even cancer. Vitamin C is a great antioxidant and it protects the skin against the harmful effects of UV radiations. So it’s not only safe to use Vitamin C in the day, it in-fact is helpful to do that. However, please note that Vitamin C is not a replacement for your sunscreen and you should always layer your Vitamin C serum with a good sunscreen when using Vitamin C during the day.

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What our users say about us:

Customer Reviews

Based on 892 reviews
Priyanka Vohra

Vitamin C (Ethyl Ascorbic Acid) 10% + Acetyl Glucosamine 1%

Pershant Pershant
For brighter skin tone

It’s very good result I use for 1 month

Elizabeth Laldingliani

This product is just..... WOW!!! Texture is excellent, i saw amazing results in just a few months, it's like i'm addicted to it, Thank you soooooo soooo much Mininalist for providing such an amazing product for us

Saswat Nayak
This product does what it advertises

I can notice a glow in my face after using it for 1-2 weeks . Skin is healthier & bright. Try it & see for yourself

Richa Baronia

Skin color is, turning dark.