Skin Insights Information Notice

Minimalist Inc., has instituted the following Information Notice related to any personal information that they may obtain, possess, use, process, transfer, or store about you (“You”) as a result of Your use of Skin Insights. For further information about Minimalist’s privacy practices as they relate to this service or other personal information Minimalist collects about You when You use our website or other Minimalist services, please review Minimalist’s PRIVACY POLICY.

Purpose

The purpose of the collection, storage, processing, and use of personal information for AI Skin Insights is to provide You with a meaningful, efficient way to evaluate products for potential purchase and use. When You use Minimalist’s Skin Insights, Minimalist collects and processes certain data in order to deliver a better beauty experience to You. Minimalist may use information about You to communicate with You about Minimalist products and services; answer questions; create better experiences; provide tailored advertising, content, services, recommendations, and communications; fulfill product purchases and process payments; analyze use of Minimalist’s products and services, without any associated personal identification information of users, so as to improve effectiveness of Minimalist’s Site, customer service, and offerings, including improvement of the virtual Skin Insights tool and underlying algorithm; conduct research, including high-level analytics without associated personal identification information; to comply with applicable laws or legal obligations; and TO ENFORCE THE TERMS OF USE, which additionally govern and apply to Your use of Skin Insights.

How It Works

In order to use Skin Insights, You must upload an image or photograph of Yourself (a/k/a, a “selfie”). Your photograph will be transmitted from Your device to a central cloud-based hub, where it is analyzed. Minimalist will use an algorithm to analyze the selfie to detect face landmarks to localize the region around key facial features (i.e., eyes, nose, lips, etc.). This information is used for visualization (e.g., present skin concern zones on the selfie) and to provide You with the requested service. It is not used to identify or verify the identity of any individual.

Minimalist will use an additional and separate algorithm to analyze the selfie to calculate age, ethnicity, and assess signs of skin aging using multiple dimensions (e.g., location of wrinkles, redness, pores, pigmentation around eyes, UV damage, density of pigmentation, etc.). The algorithm predicts ethnicity and age to provide you with more accurate results. For example, some signs of skin ageing are not analyzed depending on age, gender, and/or ethnicity, while detected age, gender, and/or ethnicity may impact calculated results. This information is used to calculate skin concerns (e.g., pores, pigmentation, lines, UV damage, acne), which are used to provide you with results.

Based on results of the foregoing and the information you provide, such as gender, skin type, age, skin concerns, skin sensitivity, and skin priorities, you will be provided with your skin results. Results may include information such as skin age, eye age, skin tone, pores, pigmentation, Uniformness, lines, acne, redness, dark circles, hydration; a comparison to people within your age range and/or skin quality; and a suggested skincare routine.

Your Consent For Collection and Use of Your Personal Information

When You use Skin Insights, you specifically consent that:

  • Minimalist is collecting, capturing, possessing, storing, or obtaining the picture You provide, and data obtained or created from Your picture (including the automated recognition of various facial landmarks), that might qualify as biometric data, biometric information, or a biometric identifier under various laws.
  • Minimalist may share, disclose, or disseminate information about You with any other affiliated company or brand as well as its service providers.

When you consent to receive your results, You also agree to the storage or retention of personal information about you, including information derived from Your Image. Specifically, you consent that:

  • Minimalist will store personal information about You as described in our Privacy Policy, which will be retained subject to limitations in our PRIVACY POLICY.

YOU UNDERSTAND THAT YOUR CONSENT TO THIS INFORMATION NOTICE IS A PREREQUISITE TO USE OF SKIN INSIGHTS.

Minimalist’s Skin Insights Information Notice coexists with, supplements, and does not supplant, obviate, replace, or otherwise supersede or suspend any other policy applicable to Your use of Minimalist’s website and Skin Insights, including the TERMS OF USE and PRIVACY POLICY.

Minimalist’s Skin Insights Information Notice is subject to periodic updating, including to the extent that Minimalist begins collecting personal information for any other purposes not specified herein. Minimalist reserves the right to amend this policy at any time, which amendments will further apply to Your use of Skin Insights subsequent to their enactment.

Data Retention

The coordinates of facial landmarks, information you provide (gender, age, skin type, skin concerns, etc.), measurements made by the algorithm(s), calculations made from such measurements (i.e., skin concerns), the results from the analysis provided to You, and all recommendations provided to You are stored in the central cloud hub to help Minimalist and its affiliates improve its products and its users’ experiences. This data will be stored only as long as needed for Minimalist and its affiliates’ business purposes and in any event.

Email Marketing

If You voluntarily provide Minimalist with Your name and contact information (‘contact information’), or You sign up to receive promotional messages from Minimalist, any information you provide while using Skin Insights(i.e., gender, skin type, skin sensitivities, skin concerns, age), the results of the analysis (i.e., calculated skin age, calculated skin concerns), the skin report shown to You (i.e., skin analysis on key skin attributes), and all recommendations will be stored within Your profile at Minimalist. If you provide Minimalist with Your name and contact information, the information listed will be retained by Minimalist in accordance with Minimalist record retention and Privacy Policy and in accordance with applicable law.

Right to Delete

You have the right to request deletion of, data about you at any time. In order to so indicate, You shall submit the request using the methods outlined in our PRIVACY POLICY.

If You request deletion of data about you, You understand and acknowledge that Minimalist will keep a log of Your doing so, which log will include information such as Your name, date of request, manner of request, and date of fulfilment.

Data Storage

Minimalist uses a reasonable standard of care to store, transmit, and protect from disclosure any data used in Skin Insights consistent with the sensitivity of the data. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure.

Disclosure

Minimalist may share, disclose, or disseminate personal information with any other affiliated company or brand. Minimalist will also disclose personal information to Minimalist service providers who help Minimalist provide You with services. Minimalist may disclose information in connection with the sale or purchase of our assets, or in connection with any bankruptcy or reorganization proceeding. Minimalist may also disclose personal information to comply with federal or state law, local law, municipal ordinance, or court order, including in connection with a validly issued warrant or subpoena (or other legal process); to verify or enforce our TERMS OF USE or other applicable policies, to respond to an emergency; or otherwise to protect the rights, property, safety, or security of third parties, visitors to our Sites, or the public.

For more information on Minimalist disclosure practices, or for additional information about rights available to you, please visit our PRIVACY POLICY.